Capture and scope check

Record merchant, product, version, URL, geography, page path, device, timestamp, checkout, terms, target reader, publication sentence, and owner. Preserve dynamic elements within authorized methods. Pass when the reviewed object and decision are reproducible. Review a minor layout variance. Fail when the product cannot be identified, the price or promise is personalized beyond observation, or the editor relies on a merchant summary that cannot be connected to the live material a reader will encounter.

Evidence: Federal Trade Commission

Reasonable takeaway and materiality check

Write the express and implied message created by headline, text, image, demonstration, testimonial, reference price, urgency, button, and omission. Mark whether it can affect purchase, cost, eligibility, risk, or remedy. Pass when an independent editor reaches the same bounded interpretation. Review a low-impact ambiguous adjective. Fail if the audit checks only literal wording while the page as a whole communicates a stronger objective claim, or if a material condition is omitted from the proposition being tested.

Evidence: Federal Trade Commission

Prior support and advertised-level check

Identify what evidence the claim says or implies exists and confirm an appropriate basis was possessed before dissemination. FTC policy expects at least the represented level where language such as “tests prove” appears. Pass with accessible, appraised support matched to the proposition. Review a lower-consequence claim that can be narrowed to documented fact. Fail missing evidence, a merchant conclusion without underlying material, post hoc evidence offered as a substitute for prior basis, or source count used instead of quality.

Evidence: Federal Trade Commission

Product, population, and condition correspondence check

Match sold model or formula, version, dose or setup, audience, setting, comparator, outcome, duration, and date to the evidence. Note sponsor, method, sample, uncertainty, limitations, and contradictory findings. Pass when material dimensions align. Review an explicit extrapolation with low consequence and qualified language. Fail ingredient-to-product leaps, lab-to-everyday certainty, obsolete versions, or a study population materially different from the people the article encourages to act.

Evidence: Federal Trade Commission

Typicality and testimonial check

Verify the endorser and material connection where a testimonial is used, then separate the person’s experience from a general product claim. Ask what users typically achieve under the depicted conditions. Pass when the story is accurate, attributed, and does not overstate expected results. Review when the experience is relevant only as a question-generating anecdote. Fail fabricated or altered testimony, undisclosed incentive, exceptional outcome presented as normal, or customer praise used as the sole substantiation for effectiveness.

Evidence: Federal Trade Commission

Price, scarcity, and remedy check

Verify ordinary reference price, actual payable amount, mandatory fees, delivery, recurring charge, availability of “from” or “up to” offers, objective stock or deadline, timer behavior, guarantee scope, refund steps, exclusions, and timing. Pass when the basis and total condition are clear before action. Review a small variable charge with a precise calculation. Fail perpetual urgency, invented scarcity, an unestablished savings comparison, hidden compulsory cost, or “risk free” wording contradicted by material nonrefundable burdens.

Evidence: Advertising Standards Authority and CAP

Disclosure performance and article-transfer check

Test proximity, prominence, wording, contrast, scrolling, hyperlinks, mobile, audio, and the point at which a reader acts. Then ensure the affiliate article carries forward every qualification needed for its own sentence and adds a clear commercial disclosure near any future link. Pass when ordinary review connects limitation and claim. Fail a buried footnote, vague label, disclosure available only after purchase, or affiliate paraphrase that drops merchant conditions while retaining the persuasive outcome.

Evidence: Federal Trade Commission

Independent sign-off, expiry, and withdrawal check

A second editor should reproduce material verdicts, inspect adverse evidence, and route specialized claims to qualified review. Record supported, narrowed, unresolved, contradicted, or out-of-scope status, plus owner and recheck. Immediate triggers include product, study, price, timer, guarantee, checkout, or layout change. This audit is not legal clearance. A pass authorizes only the exact supported wording. Unresolved material claims are removed; later merchant pressure or a higher commission does not lower the evidence threshold.

Evidence: Advertising Standards Authority and CAP; Federal Trade Commission

Sources and further reading

These references informed this article. A source supports a claim; it does not imply endorsement of TenMultigure or any future product reference.

  1. FTC Policy Statement Regarding Advertising SubstantiationFederal Trade Commission · Accessed August 10, 2026

    Provides the prior-basis and advertised-evidence-level checks that determine whether an objective claim can pass or must be narrowed.

  2. Advertising FAQ's: A Guide for Small BusinessFederal Trade Commission · Accessed August 10, 2026

    Grounds the net-impression, material-omission, testimonial, and evidence-sufficiency gates applied before affiliate transfer.

  3. .com Disclosures: How to Make Effective Disclosures in Digital AdvertisingFederal Trade Commission · Accessed August 10, 2026

    Supplies the presentation tests for qualifications and ensures necessary conditions survive mobile layout and article paraphrase.

  4. Misleading advertisingAdvertising Standards Authority and CAP · Accessed August 10, 2026

    Adds current independent guidance for reference prices, availability, compulsory charges, comparisons, and objective substantiation.

Reviewed for clarity and evidence

Reviewed by TenMultigure Editorial Review. See an error or a source that has changed? Tell the editorial team.

Review method: AI-assisted desk research with editorial checks. Reviewed ; next scheduled review . Converted claim review into eight hard gates covering meaning, prior basis, correspondence, typicality, transactional pressure, disclosure performance, independent sign-off, and exact-wording withdrawal.